TURKEY could be set for a strong ‘lates’ market as research shows prices are tumbling in the country.

Research by OTA On the Beach has revealed prices for a seven-night summer holiday for two are dropping across a range of Mediterranean destinations.

And with three key Turkish resorts all in the top 10, while the Post Office has revealed the pound has increased by 17% against the lira, the country is looking well placed as consumers increasingly look for a bargain getaway.

On the Beach’s research reveals Izmir has seen the biggest price drop since last year with a 28% fall in price while Antalya is eighth with a 7% drop, followed by Dalaman with a 6% decrease.

Alistair Daly, chief marketing officer at On the Beach, said: “Our research shows that there are many good bargain holidays to be had this year, with some of the most popular destinations showing significant savings compared to last year.

“As we move closer to the peak season, many hoteliers will try to entice British holidaymakers by offering very attractive discounts and with the pound performing well against the Euro, 2015 looks like a great year to bag a great value holiday.”

Head of Post Office Travel Money Andrew Brown added On the Beach’s experience of the Turkish price drop could be mirrored by tour operators who are speculating that a slow start to the year could drive prices down in the country.

He added: ““At the beginning of the year the Turkish lira was the only European currency that

was stronger than sterling.  Now the position has reversed and the pound has powered ahead and gained over 17% in value against the lira since January.

“If so, Turkey could be the destination to watch and resorts like Marmaris could emerge as great value choices for families this summer.”

Brown added prices in Greece are also staying low but urged travellers to have plenty of euros in cash as not as many shops, restaurants and bars are accepting credit cards as might be expected.