Didim expat and award-winning author, Maximilian Sam, has published his latest book lifting the veil on the secret tricks of PR and communications.

The PR Mystery is available in paperback and exclusively on Kindle from the Amazon website.

The book helps readers discover the hidden secrets of PR, helping them grow their brand and long-term sales.

It explains PR fundamentals and how they apply to a brand using real-life examples from his 25-year career in PR around the world. It shows how to maximise budget to drive brand awareness and reach a wider audience.

Maximilian Sam has had a long career in PR around the world from the UK, to the Middle East, to South East Asia working across a range of industries with companies ranging from multi-nationals to start-ups to authors launching their first books.

Maximilian said: “I frequently hear people saying PR and marketing is too difficult. It is hard work, but once people understand the foundations, it becomes far less of a mystery.

“When people have a greater understanding of communications, they can maximise the power of their budget and gain the best results. After a lifetime in PR, it felt right to share my knowledge and experience without giving people a boring checklist to follow.”

Maximilian Sam is the award-winning author of two children’s books, It’s A Stray Dog’s Life and It’s A Stray Dog’s Life 2, as well as a compilation of short stories, Stories From A Stray. He also created the Stray Army brand of merchandise. He regularly appears on podcasts and in articles discussing PR and marketing.